This is a self-initiated brand identity concept for a furniture company called Vanessa Altoviti. The company’s mission is to create quality furniture that emulates traditional Italian furniture design with a slight modern twist. This is what the combination of a more modern and unique geometric pattern with serif fonts throughout the brand design aims to achieve. The warm colors invite and reassure the consumers that elegance and quality is what they’re getting when they shop at Vanessa Altoviti Home Furnishings & Design.